Unicorn X-Ray
User Experience Design

Portfolio

Here are some highlights of my work in User Experience Design, Information Architecture and Web Development,

RITIKA'S GLOBAL GRAINS
As part of a radical site make-over, we came up with Share Your Recipes. Intended to create and foster community, this module allows foodies to contribute, share and promote 'outside the box' dishes based on RGG's products.

While the company did not have the resources for content moderators at launch, this off-site demo showcases process flow.

UX • UI • Viral Marketing

Site Search Survey
The local chapter of a mutual aid society was considering a new in-person location post-pandemic. It was an ambitious undertaking, calling for a suite of web- applications.

The research/reporting tool allowed search committee members to upload photos, note location details and include comments. The presentation/poll made it possible to compare the various venues, vote and comment. The ranked choice voting page explained the methodology and the rationale for this process. The meeting formats page outlined the various options.

With four finalists, the committee decided to employ ranked choice voting to assess member preferences. An innovative UI employing two-way radio buttons made multi-dimensional polling easy and intuitive.

[NOTE: "voter registration" module has been omitted from demo]

View Presentation/Poll   •   View Meeting Formats

Besides deciding where they wanted to meet, the membership had to decide how they wanted to meet. The Meeting Formats page illustrates some of the options.

UX/UI • Copywriting • Graphic Design • Web Dev

Gear Wizard
Campers can feel lost in the woods when it comes to choosing the right gear.

The REI Gear Wizard helps them make informed choices – and boost sales.
UX Research • UX Design • IA • Prototyping

The Road Less Traveled

So many cyclists! So few bike-friendly streets!

The Road Less Traveled is a navigation app for urban cyclists, putting a host of options at their fingertips. UX Research • UX Design • Prototyping

Let's Split the Check

"Who had the ... ?"

More than a calculator, this app allows users to quickly and easily figure out each diner's share of the bill.

UX • Prototyping

All Star Talent Agency

Give my regards to Broadway, Hollywood and ... Cupertino.

This tool is designed for talent seeking representation – and for those who hire them.

UX • Web Dev

The Homes at City View Landing
A brochureware site for this Newark, New Jersey development, aimed at first-time homebuyers. IA • UX • Web Dev

Congregation B'nai Jeshurun

As webmaster, I designed and built a number of the synagogue's online initiatives, including:

UX • Web Dev